Marketing

Email Marketing Metrics That Matter for Your Wellness Product Business

July 23, 2024September 19, 2024ADL HealthMarketing

Hey there, wellness warriors! Ready to dive into the world of email marketing metrics? Awesome, because we’re about to unpack the numbers that can take your wellness product business from good to great. Don’t worry if you’re not a math whiz – I promise we’ll make this as painless as a gentle yoga session.

I remember working with Lisa, who ran a small essential oils business. She was sending out regular emails but had no clue if they were actually working. “I’m just shooting in the dark here,” she told me over a cup of chamomile tea. Fast forward six months, and with the right metrics guiding her strategy, her email-driven sales had tripled. But I’m getting ahead of myself – let’s start from the beginning, shall we?

Why Email Marketing Metrics Matter for Wellness Businesses

Before we dive into the specific metrics, let’s talk about why they’re so crucial for your wellness product business. Think of these metrics as the vital signs of your email marketing efforts. Just like you’d check your heart rate or blood pressure to gauge your physical health, these metrics give you insight into the health of your email campaigns.

Email marketing metrics help you:

Understand what resonates with your audience
Identify areas for improvement
Justify your marketing spend
Make data-driven decisions
Increase your ROI (Return on Investment)

Now, let’s break down the key metrics you should be tracking and how to use them to boost your wellness product business.

Open Rate: Are Your Emails Being Seen?

Open rate is like the first impression of your email. It tells you what percentage of your subscribers are actually opening your emails. A low open rate might mean your subject lines need work, or you’re not sending at the right time.

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How To Maximise Your Physiotherapy Business’s Results From Google Ads

May 18, 2021October 16, 2024ADL HealthHealth, Marketing

Unless your physiotherapy website has traffic landing on it every day, no matter how well designed it is, there will be no positive impact on your business. As the digital marketing experts at www.slinkydigital.com.au explain, there is a way to generate traffic that is almost instantaneous in terms of results and that is online paid advertising and in particular Google Ads.

Apart from the instant traffic, Google Ads has many other benefits which include the volume of traffic it can generate, it attracts traffic from multiple online sources, and you are able to set up campaigns that fit perfectly within the budget you have available for digital marketing.

However, as with any kind of digital marketing, there are right ways and wrong ways in which you can set up and run a Google Ads campaign. The downside of doing it the wrong way is that your return on your investment is minimised, but if you do it the right way, the results, and that ROI, can be maximised.

To help you understand how a Google Ads campaign can be optimised, here are 5 simple tips which you can apply to a Google Ads campaign that improves the results and the returns.

#1 Research Your Competition

They say imitation is the sincerest form of flattery, but instead of imitating and flattering your competition, you should seek to beat them. By that, we mean researching what sorts of ads your local competition is running and then creating ads that utilise the best elements of those ads. Obviously do not copy them exactly but seek to emulate them and improve upon them.

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